Unsurprisingly, this new field can be tied directly back to TikTok.
Unsurprisingly, this new field can be tied directly back to TikTok. All but one of the consultants I spoke with started out by sharing baby-name trends and suggestions on the social media app before turning it into a business . “I know, everyone's like, ‘That’s a thing?'” says Jenn Ficarra, whose TikTok account for her consulting company, Nom De Bloom Naming, has more than 22,000 followers, with a laugh. “And I'm like, ‘Yes, it is!’” The pricing and packages offered among these professional baby-name consultants differ, but the gist is the same: Parents-to-be can pay for a bespoke list of first and middle names that meet whatever criteria it is they're looking for. Some of the consultants' clients are international or multiracial parents searching for a name that fits across languages and backgrounds, while others want help finding a name that best matches the vibe of the baby's older siblings. “I'll get requests a lot for honor names too—like their dad...